Susan Huang
One Kings Lane
Senior User Experience Designer
One Kings Lane is the leading flash sales site for the home decor market. They partner with top designers, decorators and industry insiders to deliver content that inspires, enlightens and informs.

As Senior User Experience Designer, I'm involved in every aspect of the product development process, from the conception of new features to the collaboration of cross-functional teams to help ensure the proper implementaton of designs prior to launch. I problem solve via design and impact a large portion of the consumer-facing products as well as vendor-facing tools. My current projects involve leading discovery, conducting stakeholder interviews and prototyping tools for operations and merchandising.
One Kings Lane Landing page - easy navigation and beautiful images for easy shopability
One Kings Lane mobile app makes shopability easy, zoom user-friendly, places more content above the fold and leverages our beautiful photography
UX Design Director
Tawkify is an online / offline matchmaking company located in San Francisco. Clients are hand-matched by a distributed workforce of human matchmakers. Clients are set up on a date either on the phone (Tawkify), on a stroll (Walkify), or on a hand-crafted mystery (Mystery Date).

I lead a new initiative for an internal matchmaking tool, where I have conducted usability testing with matchmakers, set metrics to measure success and work hand-in-hand with the engineers. I redesigned and A/B tested the landing page to optimize for sign-ups and purchases.
Tawkify's landing page aims to decrease bounce rate and promote sign-ups while quickly educating customers of Tawkify's value prop
Tawkify emails and newsletters make it easy for users to easily receive updates while on-the-go in a mobile browser
TchoMake Gift Giving Magical
User Experience Designer - Mobile
Responsibilities: Research, Concept Ideation, Prototype, Wireframing, Interaction Design, Information Architecture, Mobile Design and Package Design.

Objective: Create a new market opportunity for TCHO Chocolate in the gift-giving industry that supports market expansion.

Design Approach: Through market research, I worked with a team to develop XO TCHO - the new and robust gift-giving division of TCHO that taps the multi-billion dollar gift-giving market by uniquely producing and delivering a customer's story as a high-tech personalized gift.

With our findings, we brainstormed and prototyped concepts that leveraged both gift-giving and technology that manifested into a marketing plan for TCHO executives. Our idea was to utilize customer story integration (CSI) to facilitate the magic and storytelling of gift-giving for BOTH the customer and recipient with TCHO products.
TCHO XO landing page and mobile app prototype
Design Play
Design Researcher
Objective: How to introduce design thinking into childhood education, without modifying existing curriculum while empowering children to lead change in their immediate environments and beyond.

I studied the commonalities between children across cultures. I worked with a team that wanted to develop a product or system that could be easily understood by children. An offering that not only promoted learning, but one that was fun for children to be a part of. Ideally a system that could succeed equally well with or without facilitation.

With that in mind, we developed the Design Play open-ended foundational creative framework that builds on what children already do as they play. After experimenting with different product offerings. We prototyped the "GoBook", an interactive activity book that implemented the Design Play framework. After experimenting with different product concepts and going through several iterations and review with advisors, we tested the "GoBook" with fourth graders at Blacow Elementary School.

After minor design iterations based on the testing, the framework successfully launched in the form of a video with positive response from a spectrum of users.
Adventures in DesignInteractive Storybook App and Global Community
Design Researcher
Objective: Create a social venture that not only helps empower kids to design solutions to challenges, but also creates an environment that's conducive to learning and sharing opportunities across cultures.

Design Approach: Adventures in Design leverages Design Play - Design Thinking for Kids. It's a social venture that reaches children with design-thinking tools on a global level. Adventures in Design is an interactive storybook that takes shape in two forms (tablet and printed storybook). Interwoven with an engaging story line and characters are a collection of fun Design Play activities that offer children a self-guided experience as they learn design thinking principles while designing solutions to challenges.

I initially conducted primary research through interviews and ethnography with parents, teachers and children. Through secondary research, I defined the Mobile App industry to grow rapidly in the next five years. I studied competitors such as Oceanhouse Media and Zynga, and identified a lack of opportunity for creative activity apps that are both highly interactive and educational.

Through scenario planning exercises, I collectively used tools and techniques such as rapid-fire scenario creations to help imagine the future for Adventures in Design. I analyzed considerations such as educational reform, privatized education and conflict escalation. Understanding the impossible and possible future allowed us to build a business to accommodate scalability and enable agility.

Adventures in Design has the potential to reach customers across the globe. I built detailed personas that suggested the initial target markets. I used a thought out Business Model Canvas Template that allowed us to describe and think through our business model. Keeping those learnings in mind, we developed a business model that makes a difference - "Buy an App - Give a Book" business model combining social good with business objectives. Through out the extensive process, I leveraged systems-thinking to design the entire ecosystem while maintaing a memorable experience for all users.
Interactive Storybook (tablet and book) interwoven with an engaging storyline and characters. These two versions are linked through an online sharing community, where cross-cultural learning can occur as children share their ideas and vision of the world.
Max Factor
Graphic Designer
Objective: Turn Max Factor into a more distinctive and aspirational brand through brand restaging. Drive sales and improve retailer profitability. Design a more relevant product line that focuses on modern glamour.

Design Approach: I worked with a team of Max Factor brand managers at Proctor & Gamble on this elaborate brand restage. I carried this brand through its evolution and implementation stages. I engaged in primary and secondary research, concept ideation, product design, and brand strategy.

I collaborated with marketing strategists and developed a strategic implementation plan for Max Factor's brand evolution (phasing out the old look and remaining old products). After the launch, I continued to sustain the new Max Factor look via displays, ads, promotions, direct-to-consumer brochures, coupons, and press kit releases.
The new branded MAX FACTOR ads
GM Spot
Design Researcher
Objective: Design an alternative business model for General Motors with the focus on the service structure surrounding car buying and selling experiences. Explore different domains in developing an innovative proposal.

GM needed to make a radical change to their entire business model. We proposed to GM to cease being in the business of selling cars and become a seller of "car experiences." Through selling the "car experience" GM will become a leader in transportation and community solutions.

Our end product was a refined story in the form of a video sketch that explains GM Spot - our new "car buying experience" concept for General Motors.
Ocean & Sunset
Graphic Designer
Objective: Conduct customer research and design Ocean & Sunset inspired wedding stationary and experience.

Design Approach: I collaborated with a wedding planner to brainstorm and conceptualize different ideas. I conducted interviews and developed mood boards. I sketched ideas and designed three concepts to match their unique destination wedding. Once the final concept was chosen, I flushed out the look and feel to create a meaningful experience for the special wedding day. I consulted with the event planner to help ensure their dream beach wedding was an affair decorated with sunny orange tiger lilies and deep ocean blues.

Wedding Stationary included: save the dates, invitations, programs, place cards, table cards, menus, favors, and thank you cards. Everything was custom printed.
End-to-end Ocean & Sunset inspired Wedding Stationary and Experience
Get Connected App
Mobile Designer
Objective: Enrich the portfolio, application process and experience for prospective art students.

Design Approach: While I was doing my MBA in Design Strategy, I noticed several obstacles prospective art students had to go through to increase their chances of getting into art schools as well as improving their own style through feedback. Through observation, talking to several art students, and experimentation, I created the Get Connected mobile app. The purpose of this app was to create a safe environment for these art students to get early feedback from each other to improve their chances at top schools and to connect them with recruiters and professionals.
The Get Connected mobile app